The First Year Framework

Helps emerging designers set up their businesses
for success using tried and tested processes,
templates, and marketing practices.

Most interior design industry courses focus predominantly on what you need to know to design beautiful spaces – that’s great, but when your first client asks for contracts, invoices, proposals, or an in-home consultation – what do you do?!
How much should you charge, what should you offer?
What sort of processes should you create in your business that best suits you and you clients?
How should you market your offerings or attract your first clients?

Running a design business is only somewhat about design talent. Sadly that alone won’t carry you all the way and the rest is made up of your knowledge and skill in the areas of business, sales, and marketing.

Let me take you behind the scenes of my very real (and very successful) design business and show you what ACTUALLY works. By the end of this course you will feel confident to leap from side hustle or not started yet… I’m tired of an industry that feels very hush hush and selfish, I decided there’s nothing to lose to just talk you through how I went from “Should I?” to sold out. I share editable versions of all of my emails, proposals, templates, and deliverables.




5 Modules


Supportive Online Community


Templates for Client Presentations & Deliverables


Weekly Q&A Zoom Sessions


Lifetime Access

About The Course

This course is for you if;

  • You need support and guidance to make the move from idea to implementation
  • You need someone to show you what sort of services you can offer
  • You need help understanding what you should (and can) charge
  • You need a marketing plan
  • You are worried you’ll miss a step or get it wrong. You want to avoid making costly mistakes or leaving money on the table because you just didn’t know better.
  • You want a sneaky look behind the curtain at a real-life business and to see what an actual designer charges, the process, pricing services, sales scripts .. all my business is laid bare.
  • You just want someone to tell you what apps to use and point you in the right direction. (Someone who’s already wasted money on fancy subscriptions that don’t work)
  • You don’t need a daily face to face, you’re happy to be self-guided… but check in weekly in a zoom call to meet other likeminded, same-level designers.

By the end of the course,

  • You will know all the applications it takes to get the job done
  • You’ll be confident in how you’ve priced your services, knowing your own worth and what others are charging
  • You’ll have an on boarding policy, a sales script, email templates and flyers, guides, and more ready to wow your clients
  • You’ll have an online & offline business presence
  • You’ll have control and clarity around your financial goals, budgets and future
  • You’ll be clear about Trade supplier accounts and how to handle them
  • You’ll have a completed marketing strategy for your new offers.

Course Modules

Module one - Getting Started

In this module we will go back to basics, 

✔️ We will do some market research, 

✔️ Investigate common mistakes made in the first year (and how to avoid them!)

✔️ Identify and decide on your offering.

Module two -Pricing services and deliverables

A deep dive into best practices and how to make your marketing game strong from the beginning.

✔️ Peak behind the curtain as I show you my processes documents you can simply follow step by step or edit and adopt as your own.

✔️ Learn industry standards and price with intention.

✔️ Access and then customise a full template library to create client presentations, finish schedules, concept presentations welcome packs, emails, invoices and more – everything you need without reinventing the wheel  


Module three - Marketing

A deep dive into best practices and how to make your marketing game strong from the beginning.

✔️ Work together to understand all the different platforms and types of marketing you can do.

✔️ Create a content calendar and take the mystery out of what is an actual ‘content strategy’.

✔️ Develop a game plan for networking and engagement.  

Module four - Clients

✔️ How to get them.

✔️ What to do with them.

✔️ How to keep them .

Module five - Revenue streams budgeting forecasting and planning.

✔️ Budget forecast and plan for the year ahead.

✔️ Identify what revenue streams are available to you and how to USE them.

✔️ Create excellent accounting habits from the start that won’t annoy your accountant. 

✔️ Learn how to work with accounts and make trade business work for you.  

About Rhiannon

Hi I’m Rhiannon,

When I started my own interior design business, I had 15 years + experience in management, marketing, travel, and events. I’d just finished studying design, I had a six month old and a 2 year old and I didn’t have an interior design portfolio to show what I was capable of, I’d never even had a real client. I was nervous about what to charge, what to even offer and how to reassure people to hire me. I was petrified of what to do when they DID hire me. I don’t want that for you, I want to send you out confident, capable, and prepared.

I started this business from nothing. I started my social media while studying design and with zero audience.  Just like the budding designers I help each day gain the required skill set and roadmap to set up their interior design business. I also started with no budget, it’s totally okay to get the free versions of most software.  I also had no clue. I was so reluctant to even spend the money to invest in my education and furthering my business. I am now running a successful six figure business, with international clients, I’ve been featured in magazines, had a film crew at my house and feel like I’ve smashed that glass ceiling, and anything is possible from here.

Looking back, I just wished I had a ‘big sister’ style mentor to drop all the truth bombs, show me the road map, tell it like it is and just show me the way. I’ve created the course I wish existed when I was starting out, because it would have prevented me making mistakes and now rather than it taking three years to learn the way I did, you can just move through the steps and skip the bit where you keep trying and failing.


When does this course start?
This course is prerecorded and you can start whenever you like! You get lifetime access including all future upgrades and inclusions. Course drops live 25th of January 2023
How long will it take to set up my business?
It’s self paced but assuming you’re creating all of the processes and customising the templates etc, allowing a fortnight per module, you’ll be done in 12 weeks. You can also watch all the way through to the end and go back and do the actionable stuff.
I haven’t graduated yet do I need to have a qualification?

No! I won’t ask if you don’t tell. Seriously though, you don’t even need a qualification to start a business, I’ve never been asked in the whole time I’ve been designing. This course is about creating the tools to hit the ground running and know how to run a business it has nothing to with the designing part just yet.

I’m not brand new to business but I could definitely use some help with marketing and processes - is it still relevant?
For sure. You might skip through a few of the general set up stuff in the first module, but then you can spend more time delving into the deep work in the sales and marketing strategy area, pricing and services or budgets and planning. This course was created based on what I learned in the first
I don’t have a business or online community yet, will this be right for me?

Yes. You can be at day one of your business, or before day one, or just pretty new to it and not yet taken a leap from side hustle to sustainable income. Prevention is better than treatment isn’t that what they say? Getting in at ground level means you’ll set up all your processes correctly from the start and be completely across your business in time for your first paying client.

Do you offer a money back guarantee?

I want you to be happy with the investment you make in this course. I’m also realistic that this only works if you’re hungry and you do the work. If you go through the full course, watch all the lessons, do all the activities and customise templates, and provide evidence of this and you still aren’t happy with what you’ve achieved then simply email me and I will happily refund your full payment within 60 days of purchase.

Is this tax deductible?

In most cases it is a legitimate claimable expense, however please contact your accountant or bookkeeper to see if it claimable in your area. 

The First Year Framework

Helps emerging designers set up their businesses
for success using tried and tested processes,
templates, and marketing practices.

When addressing financial matters in any of our websites, videos, newsletters, programs or other content, we’ve taken every effort to ensure that we accurately represent our programs and their ability build your business and improve your marketing status. However, the Company does not guarantee that you will get any results or earn any money using any of our ideas, tools, strategies or recommendations, and nothing on our websites are a promise or guarantee to you of future earnings.

By purchasing the Oleander & Finch Product, you accept, agree and understand that you are fully responsible for your progress and results from your participation and that we offer no representations, warranties or guarantees verbally or in writing regarding your earnings, business profit, marketing performance, audience growth or results of any kind. You alone are responsible for your actions and results in life, online and in business which are dependent on personal factors including, but not necessarily limited to, your skill, knowledge, ability, dedication, business savvy, network and financial situation, to name just a few. You also understand that any testimonials or endorsements by our customers or audience represented on our programs, websites, content, landing pages, sales pages or offerings have not been scientifically evaluated by us and the results experienced by individuals may vary significantly. Any statements outlined on our websites, programs, content and offerings are simply our opinion and thus are not guarantees or promises of actual performance. We offer no professional legal, medical, psychological or financial advice.